Hallo friendly friends!
I shall be the first to test the governance waters with a grant proposal for a product that should be of value to many people interested in OATH but who are not quite sure how to wrap their heads around the multitude of gigabrain moves that exist within. That is: a library/academy of ELI5 style educational videos. Many of you already know me, so my reputation as a meme-slinging, poncho-wearing 3D artist/filmmaker should not be a mystery. Anyway, diving in to the nitty gritty!
Proposal Title: OATH/Ethos Academy Branded Videos
Proposal Chain: Chain-Agnostic
Type: Funding Proposal
Proposal Author: Aspenth
A series of branded educational videos that are designed to embrace the visual story/lore of OATH’s world. Videos would generally be no longer than 60 seconds, so as to make them easily digestible and focused on a single aspect of the ecosystem.
As the OATH ecosystem grows increasingly more complex with new ways to engage with it, less-experienced users may opt to deposit funds elsewhere because the advanced logic expressed by flowcharts and written docs go over their head. Whiteboard videos are common and can be effective, but these tend to lack character and fail to make use of the strong lore that exists here. The impact of story is not to be underestimated when it comes to users feeling immersed and motivated to participate.
As I’ve been creating similar videos for other protocols 'round the chains, I can share some examples of what these videos might look like. I created this pitch video for THENA to visually illustrate the concept of bribes for those who are unfamiliar with ve3,3 platforms:
THENA Bribes Video
I also spent a little bit of time creating a render specific to OATH that could be the basis for a similar video, exact topic TBD:
OATH Sample Video
Ideally, the path forward would be a collaborative effort between myself and a council of sorts to help identify the most beneficial topics or strategies worth highlighting.
Refer to the sample videos shared above to get a sense of my experience with regard to 3D art and how that would be leveraged to create videos that hold interest.
Key Objectives & Success Metrics
Success would be an ongoing metric as we evaluate whether there is a discernible increase in new deposits following their release. But, brief surveys could be used to periodically gauge whether viewers find them informative or in any way additive to what they already knew about a given topic.
Length of Engagement & Budget Breakdown
Using the THENA example above, that video was produced in approximately 4 days and cost about $2000 USD. That figure accounts for the time spent writing a simplified script, modeling/animation, and a custom music track by Steven Vinyl – another face that should be familiar to the OATH community. A similar breakdown would be the target here, although if the interest exists, I would leave it up to this discussion post to determine how many videos are worth pursuing, as I’m not certain what amount of tokens have been allocated for educational initiatives.
As I’m currently producing content for RETRO on Polygon (Thena-friendly fork), I have observed that much of the gigabrain knowledge shared in our Medium posts and discord announcements goes overlooked. But, video/animated content tends to receive far more engagement because it naturally catches your attention quicker, and they can be more readily shared on the “not-a-bird” app.
None that I can think of. Educational videos are codeless, so there’s nothing involving user deposits that could be lost. They should only be a value add to the ecosystem in helping drive people to explore OATH versus another opportunity.